Wal-Mart in the U.S. announced that sometime in 2011, it
will begin offering customers a new discount item --its own store-brand
of wine.
The world's largest retail chain is teaming up with
Ernest Julio Gallo Winery of California to produce the wine at an
affordable price in the $2.00-$3.50 range.
Wine connoisseurs may not be inclined to put a bottle of
Wal-Mart brand into their shopping carts, but "there is a huge market
for inexpensive wine," said Kathy Micken, professor of marketing at the
University of Arkansas, "and the right name is important."
Customer surveys were conducted to determine the most
attractive name for the Wal-Mart wine brand. The top surveyed names in
order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart Wine is that it can be served
with either white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax. I
know possum is not a white meat.
Ed
will begin offering customers a new discount item --its own store-brand
of wine.
The world's largest retail chain is teaming up with
Ernest Julio Gallo Winery of California to produce the wine at an
affordable price in the $2.00-$3.50 range.
Wine connoisseurs may not be inclined to put a bottle of
Wal-Mart brand into their shopping carts, but "there is a huge market
for inexpensive wine," said Kathy Micken, professor of marketing at the
University of Arkansas, "and the right name is important."
Customer surveys were conducted to determine the most
attractive name for the Wal-Mart wine brand. The top surveyed names in
order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart Wine is that it can be served
with either white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax. I
know possum is not a white meat.
Ed
