I have had a permanent ileostomy for 18 years and have very loose bowel movements. I empty often throughout the day and night and have always dreaded the putrid smell from contents which would literally stink up my bathroom for hours regardless of how many times I would flush the toilet or use air fresheners. A couple of months ago, I Googled anything that may help and found a Hollister product called M9 odor eliminator drops which destroys odors in ostomy pouches and WOW!! This is amazing stuff. I put 8 drops inside the pouch after each empty and honestly, NO MORE SMELL. It has been a lifesaver for me. It comes in 1 oz and 8 oz plastic bottles. So to any of you with a problem like I had, please try it. Take care everyone and keep sharing tips in this fantastic forum.